Thanks to a fully digital application process, customers can make a purchase via the IKEA website and manage their insurance policies online thereafter. The comprehensive policy offers affordable home contents and personal accident insurance.  

Etiqa prides itself on making insurance “fast and easy” whether this relates to buying insurance, submitting claims, or receiving pay-outs. This new retail and insurance partnership delivers a product that ticks all these boxes. The product is appropriately named HEMSAKER derived from the Swedish words for “home” and “security” – perhaps now, more than ever before, making our homes feel like a safe place to be is something we all desire.