Thanks to a collaboration between Aksigorta and Turkey’s largest car manufacturer TofasFiat, an era of “Smart Pricing” on Motor own damage policies has become a reality. The future of insurance will depend among other things on the intelligent analysis and application of customer data. The more we know, the more insurers like Aksigorta can work towards a personalised customer experience.
When Aksigorta and TofasFiat joined forces, they created a unique model in Turkey: the Fiat Connect Motor Own Damage (MOD). It leverages the opportunity to combine insurance with data. Through road assistance technology in Fiat vehicles, data can be obtained about the driving score of the customer and the number of days the vehicle is used, within the parameters of GDPR of course. This allows Aksigorta to offer tailor made MOD policies to Fiat-owners based on real driving experiences. Hence, good driving behaviour is rewarded with advantageous pricing.
Through ADA, Aksigorta’s AI chat tool, Aksigorta is able to share the policy price, policy details and the customer’s current discount rates in Fiat’s mobile application. This easy to use digital solution is already proving popular with customers. Some 40% of the customers who bought a Fiat car with road assistance technology chose to buy Aksigorta’s Connect MOD policy.
As an insurer, we are continually working towards building the insurance system of the future by using the power of technology and leveraging the power of data. We are building a new generation insurance business in light of digitalisation, and with Fiat we have been able to start a new era in Motor insurance tailored to the individual customer.