At a time when businesses were challenged to find ways to sell their products during the pandemic, Taiping Life (TPL) put its sales and marketing platform, Taiping Hui Hui, at the disposal of the business owners amongst TPL customers as a virtual and digital channel to the market.
The live broadcast helps business customers to sell their products, and at the same time helps the agency channel to gain additional traction.
For sales of goods profiled in the broadcasts, TPL has an online store for the agency force which integrates the broadcasting platform, online orders and delivery of goods, as well as management and tracking of agent activity. In 2020 there were some 146 live broadcasts selling 13,149 goods, with 100,000 prospects introduced to agents. This initiative combined sales with the provision of help to customers when it was needed most.